We are Finerds! Helping investors avoid mistakes and make better decisions!

No BS, all real numbers and real transactions!

Our Story

In 2015 our team moved to Singapore to continue building the first robo-advisory platform (Smartly) for Southeast Asia. In 2,5 years we managed to build out the technology, get the regulatory approval and launch Smartly for Singapore retail investors.

In 2019 we got lucky. We sold the company to VinaCapital. VinaCapital is a leading investment management and real estate development firm in Vietnam with a diversified portfolio of US$3 billion in assets under management.

After exiting from Smartly we realised that there is a bigger problem that needs solving and attention. The problem with recent high rise of new investment platforms is that there are a lot of scams and false information. Companies tend to oversell their performance numbers, fees and in some cases disappear with investor assets. We want to stop that and make all the information as transparent as possible. Finerds invests its own money across all asset classes and service providers to seek out which platforms hold up their promises and which don't.

Empowering Investor Success since
no bs with Finerds
Our reviews help
investors globally
We serve customers in

Get To Know The Team


Ceo & founder

Passionate about financial technology and investor education. Experienced Fintech Entrepreneur with successful exists. Active investor in Deep Tech space.

Kentwell Kwok


Experienced Head Of Partnerships with a demonstrated history of working in the financial services industry. Skilled in Financial Markets and Business Development.

This could be you

Country head

We are constantly looking for new people to join our fast growing team. Please get in touch with us at info@finerds.io for more information! Join Finerds and help us change the industry!

Get Started

You have worked hard for your money. Make sure you give it to the right people!
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