In 2015 our team moved to Singapore to continue building the first robo-advisory platform (Smartly) for Southeast Asia. In 2,5 years we managed to build out the technology, get the regulatory approval and launch Smartly for Singapore retail investors.
In 2019 we got lucky. We sold the company to VinaCapital. VinaCapital is a leading investment management and real estate development firm in Vietnam with a diversified portfolio of US$3 billion in assets under management.
After exiting from Smartly we realised that there is a bigger problem that needs solving and attention. The problem with recent high rise of new investment platforms is that there are a lot of scams and false information. Companies tend to oversell their performance numbers, fees and in some cases disappear with investor assets. We want to stop that and make all the information as transparent as possible. Finerds invests its own money across all asset classes and service providers to seek out which platforms hold up their promises and which don't.